Kaileen Powers
Brand Developer l Product Manager l Designer
PROFILE
Creative and analytical Brand Development Manager with 12 years of experience in fostering collaborative project coordination. Well versed in executing plans with cross functional teams with a keen attention to detail. Accomplished in process development, problem-solving and the execution of creative projects
SKILLS
Product Development, Project Management, vendor management, Graphic Design, B2B Marketing, Catalogue Layouts, Content creation, Adobe, Canva, Monday.com, Microsoft, Google Analytics, SEO, CRM, Sourcing, Brand Management, Sales Management, Digital Marketing, Market Research, Communications, Business Planning, Analytic Skills, Product Data Analysis, Manufacturing Process Improvement, Supply Chain, multitasking, Asana, Agile Project Management.
EXPERIENCE
National Sales & Marketing Executive
Walker Clay 2023 - Present
Operates in all sales and marketing functions, providing design and manufacturing services for the marketing activation needs of key clients within my sales territory.
Manages a team of assistants with day to day tasks for individual and team needs.
Leads the Marketing department for the company, creating and managing all digital content, graphic design and sales collateral.
Instrumental in the launch of the new company website, event planning for all web based trade shows and growth of all social platforms by over 350% within the first 8 months in the role.
Brand Development Manager in Sales & Marketing
Freelance 2020- 2023
Creates marketing activation plans for key clients: managing cost, design and scope of individual projects
Created a holistic CRM system in Monday.com, managing a cross functional team to execute, leading to a 50% sales increase YOY.
Launched multichannel marketing campaigns that drove over $1 million in sales and improved inventory health.
Planned the content creation and development of all social media platforms for consistent posting, leading to increased engagement and brand visibility.
Directed the strategic planning for trade show marketing efforts, driving business development with new clients.
Engaged in collaborative planning meetings, involving leadership engagement, to create a comprehensive content calendar/marketing budget, allowing for a smoother creative process flow for sales collateral.
Executed the planning and prioritization, as well as the creation, of all graphic design projects, included seasonal and standard catalogues.
Launched multichannel marketing campaigns that increased sales and moved inventory. Implemented process improvements in CRM, communication, calendars, meetings, vendor management, budget planning, and financial analysis.
Product Development Manager - Apparel Design
Coldwater Creek 2018-2020
Skirts, Bottoms, Denim, Outerwear, Jackets, Accessories, Footwear & Home:
Product lead in the design and development of over 600 SKUs of product spanning 18 seasonal deliveries driving several million dollars of generated sales.
Managed a cross functional team of C suite and executive partners, Product developers, merchants, and sourcing agents to see my designs executed as a deliverable within the seasonal SKU count.
Collaborated with overseas manufacturing vendors/sourcing department to trouble shoot quality issues, and production costs to meet target price points and margin goals.
Created marketing presentations on new business venture opportunities, licenses, and competitor analysis overviews.
Curated lines of purchase product to supplement private label development.
Product Development Manager - Sourcing
J. Jill 2015-2018
Apparel, Footwear & Accessories:
Managed the development and delivery of over 300 products over the span of 21+ seasonal deliveries, contributing to continued quarterly growth in company sales.
Collaborated with cross functional teams to create a seasonal calendar marking important dates in the Product Life Cycle including initiation, planning, execution, control and closing driving down unexpected challenged and costs and driving up productivity.
Collaborated with cross functional teams drive product from design pitch to in store delivery.
Managed overseas manufacturing vendors/quality department to trouble shoot quality issues, and production costs to meet target price points and margin goals.
Attended industry trade shows to stay apprised of latest innovative product trends, market research, and materials.
Identified process improvements in Oracle and PLM systems, working closely with the IT departments to oversee the development of said improvements.
Created a training manual for the Accessories department that was used in the successful onboarding of team members ranging from interns to Directors.
Identified ways to improve costs without jeopardizing the integrity of the product.
Implemented and distributed cross functional seasonal calendars to keep tasks moving according to deadlines.
Product Development Manager - Design
Bradford Exchange 2011-2015
Jewelry:
Responsible for managing the development and creative direction over new jewelry formats and templates in direct market media for U.S., Canadian, European, and Australian markets with products that have produced over $6 million in sales.
Worked directly with company executives, freelance artists, digital designers, photographers, marketers, licensing/legal, copywriters, and sourcing departments to meet business initiatives with special consideration for budget, scheduling and quality.
Collaborated with overseas manufacturing vendors/sourcing department to trouble shoot quality issues, and production costs to meet target price points and margin goals.
Project lead in development of new licenses and opportunities notably for NFL, Collegiate, and Celebrity lines with a growth of over $2 million in sales. Works with brands such as Disney, Coca-Cola, Ford, and Mars Candy Inc.
Managed cross functional teams from start to finish to execute deliverable.
EDUCATION
Massachusetts College of Art & Design, 2006-2010
BFA Dual Degree in Painting & Art History
Certifications
Google, 2023
Project Management Professional Certification
Cotton Inc., 2019
Denim Manufacturing & Garment Finishing
Cotton Inc., 2017
Printing Science